Identify lost revenue and missed opportunities with MIME
Elevate your merchandising strategy to new heights with a tool that not only anticipates market trends but also provides actionable recommendations, putting you ahead of the curve in the highly-competitive beauty industry.
Brands that break the internet choose MIME†
Charlotte Tibury
Products sold every 6 seconds globally.
Source: Daily Mail UK
essence
Europe’s No. 1 cosmetics brand.
Source: Cosnova
Kimchi Chic Beauty
Viral TikTok sensation and collaboration with NYX founder Tony Ko.
Source: Glitter
glow hub
Viral sensation with 150,000 person waitlist.
Source: The Mirror
AVON
Customer’s favourite brand in 37 countries.
Source: Cosmetify
oxygenetix
Kourtney Kardashian’s go-to foundation.
Source: Poosh
Find answers to your most challenging questions
In the vibrant world of colour cosmetics, standing out means more than just offering a palette of options—it requires a keen understanding of colour trends and consumer preferences.
Boost your revenue and unlock your audience’s hidden potential with MIME’s Colour Intelligence Platform.
In the vibrant world of colour cosmetics, standing out means more than just offering a palette of options—it requires a keen understanding of colour trends and consumer preferences.
Merchandising
Trend Forecasting at a Global and Local Level
Our platform utilizes advanced data analytics and trend forecasting, ensuring that your product assortment aligns seamlessly with regional preferences and customer demographics.
Supply Chain
Optimize Stock Levels
With our Colour Intelligence Platform, you gain the ability to optimize stock levels, enhance shelf appeal, and ultimately drive sales by delivering the right shades to the right locations.
Innovation
Trend-Driven Product Innovation
In the fast-paced cosmetics industry, staying on-trend is non-negotiable. MIME serves as your trend radar, offering valuable insights into emerging colour preferences. Spark innovation with new and exciting product lines that captivate your audience and keep your brand at the forefront of industry trends.
Revenue
Uncover opportunities that may have been overlooked.
MIME analyzes sales data, consumer behavior and stock levels, helping you identify missed sales and lost revenue. Take corrective actions and capture every potential sale to maximize your profitability.
Competition
Competitor Colour Analysis
Stay ahead by understanding the competitive landscape. MIME allows you to compare your product line colours with those of your competitors. Gain valuable insights into industry trends, differentiate your offerings, and strategically position your cosmetics line for a competitive edge.
In-depth colour intelligence for the world’s hottest colour cosmetic brands
Ready to get Started?
Due to high demand, access to the MIME Colour Intelligence Platform will be limited in the beginning. Brands and retailers will be onboarded in cohorts of 10 starting March 2024.
Due to high demand, access to the MIME Colour Intelligence Platform will be limited in the beginning.
Brands and retailers will be onboarded in cohorts of 10 starting March 2024.