Identify lost revenue and missed opportunities with MIME

Elevate your merchandising strategy to new heights with a tool that not only anticipates market trends but also provides actionable recommendations, putting you ahead of the curve in the highly-competitive beauty industry.

Brands that break the internet choose MIME

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Charlotte Tibury

Products sold every 6 seconds globally.

Source: Daily Mail UK

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essence

Europe’s No. 1 cosmetics brand.

Source: Cosnova

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Kimchi Chic Beauty

Viral TikTok sensation and collaboration with NYX founder Tony Ko.

Source: Glitter

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glow hub

Viral sensation with 150,000 person waitlist.

Source: The Mirror

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AVON

Customer’s favourite brand in 37 countries.

Source: Cosmetify

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oxygenetix

Kourtney Kardashian’s go-to foundation.

Source: Poosh

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Find answers to your most challenging questions

Boost your revenue and unlock your audience’s hidden potential with MIME’s Colour Intelligence Platform.

In the vibrant world of colour cosmetics, standing out means more than just offering a palette of options—it requires a keen understanding of colour trends and consumer preferences.

Trends by Location

Merchandising

Trend Forecasting at a Global and Local Level

Our platform utilizes advanced data analytics and trend forecasting, ensuring that your product assortment aligns seamlessly with regional preferences and customer demographics.

Supply Chain

Optimize Stock Levels

With our Colour Intelligence Platform, you gain the ability to optimize stock levels, enhance shelf appeal, and ultimately drive sales by delivering the right shades to the right locations.

Foundation Products In-Store
Underserved Shades

Innovation

Trend-Driven Product Innovation

In the fast-paced cosmetics industry, staying on-trend is non-negotiable. MIME serves as your trend radar, offering valuable insights into emerging colour preferences. Spark innovation with new and exciting product lines that captivate your audience and keep your brand at the forefront of industry trends.

Revenue

Uncover opportunities that may have been overlooked.

MIME analyzes sales data, consumer behavior and stock levels, helping you identify missed sales and lost revenue. Take corrective actions and capture every potential sale to maximize your profitability.

Identify Missed Revenue
Colour Analysis

Competition

Competitor Colour Analysis

Stay ahead by understanding the competitive landscape. MIME allows you to compare your product line colours with those of your competitors. Gain valuable insights into industry trends, differentiate your offerings, and strategically position your cosmetics line for a competitive edge.

In-depth colour intelligence for the world’s hottest colour cosmetic brands

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  • logo-elf-cosmetics
  • logo-charlotte-tilbury
  • logo-glow-hub
  • logo-catrice-cosmetics
  • logo-kimchi-chic-beauty
  • logo-elf-cosmetics
  • logo-charlotte-tilbury
  • logo-glow-hub
  • logo-catrice-cosmetics
  • logo-kimchi-chic-beauty
  • logo-elf-cosmetics
  • logo-charlotte-tilbury
  • logo-glow-hub
  • logo-catrice-cosmetics
  • logo-kimchi-chic-beauty
  • logo-elf-cosmetics
  • logo-charlotte-tilbury
  • logo-glow-hub
  • logo-catrice-cosmetics
  • Urban Decay
  • Monika Blunder
  • NARS
  • Laura Mercier
  • AVON
  • Bobbi Brown
  • Urban Decay
  • Monika Blunder
  • NARS
  • Laura Mercier
  • AVON
  • Bobbi Brown
  • Urban Decay
  • Monika Blunder
  • NARS
  • Laura Mercier
  • AVON
  • Bobbi Brown
  • Urban Decay
  • Monika Blunder
  • NARS
  • Laura Mercier
  • AVON
  • Bobbi Brown
  • Hourglass Cosmetics
  • Hourglass Cosmetics
  • Tom Ford Beauty
  • bareMinerals
  • Armani Beauty
  • NYX Professional Makeup
  • Hourglass Cosmetics
  • Hourglass Cosmetics
  • Tom Ford Beauty
  • bareMinerals
  • Armani Beauty
  • NYX Professional Makeup
  • Hourglass Cosmetics
  • Hourglass Cosmetics
  • Tom Ford Beauty
  • bareMinerals
  • Armani Beauty
  • NYX Professional Makeup
  • Hourglass Cosmetics
  • Hourglass Cosmetics
  • Tom Ford Beauty
  • bareMinerals
  • Armani Beauty
  • NYX Professional Makeup

Ready to get Started?

Due to high demand, access to the MIME Colour Intelligence Platform will be limited in the beginning.

Brands and retailers will be onboarded in cohorts of 10 starting March 2024.